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The Road Not Taken Analysis - 987 Words

The Road Not Taken Analysis The Road Not Taken is a poem written by Robert Frost. This poem is a great candidate to be one of the world s best and this analysis will unveil why it is so. The poetic devices used in the poem bring forth its deeper meaning which ultimately resonates with the reader s emotions. However not only this poem is great because of the literary experience it gives but it is also beautiful on a simple structural level. First lets look at the structural aspect of this poem. It contains four stanzas and each one contains five lines each. This is called a quintain, hence this poem is made up of four quintains. In total this makes twenty lines thus a middle sized poem. One of the most commonly used†¦show more content†¦But in the end, Frost leaves the page open to the reader s decision on symbolism. That being said, from a literary standpoint symbolism is definitely present in this poem and unquestionably contributes to its greatness. A psychoanalytical school of criticism will be a good match for this poem because the theme is very self centred around the one character and his thoughts. It is suggested that the poem is about reflecting on the choices which are made in our lives. The character in the poem is doing exactly that. If we turn on Robert Frost himself we can perhaps draw even more answers as to why this poem came into being. It is documented that Frost had a period in his life where he lived and worked on his farm and spent time everyday in composing poems. Later on he abandoned the farming business and became a school teacher. At one point or another he must have reflected on his life choices. This must have inspired the man to write the poem on this subject. In conclusion The Road Not Taken is a wonderful poem that resonates with the reader and which incorporates very skillfully a wide variety of poetic devices. Its imagery and symbolism are but few colours in the painting that this literary work of art creates. Frost s The Road Not Taken should unquestionably be a top candidate for the title of the world s bestShow MoreRelatedThe Road Not Taken Analysis1280 Words   |  6 PagesThe Road Not Taken As I read and analyzed this poem I became aware that it is indeed a great poem and that the reader must dig deep in order to find the true message of the poem. Careful readers shall not be tricked. The Basic Subject of the Poem The poem starts off with the title â€Å"The Road Not Taken.† At first sight this title could be used as foreshadow that the following poem will be about making a mistake, not making the right choice (not taking the right road) therefore establishing aRead MoreAnalysis Of The Poem The Road Not Taken 808 Words   |  4 PagesApril 25, 2016 Poetry Analysis â€Å"I shall be telling this with a sigh/Somewhere ages and ages hence:/Two roads diverged in a wood, and I--/I took the one less traveled by†¦Ã¢â‚¬  these are famous lines from a classic poem written by Robert Frost. The poem, â€Å"The Road Not Taken† was one of many poems written by Frost. This well-known poem is about the struggle of a traveler decision between two routes he could take. It has both literal and metaphorical meaning; the roads can also symbolize twoRead MoreThe Road Not Taken Analysis Essays5699 Words   |  23 PagesThe Road Not Taken Analysis Author: Poetry of Robert Frost | | Mountain Interval1916Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth;Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same,And both that morning equally lay Read MoreAnalysis of Frosts The Road Not Taken717 Words   |  3 PagesThe Road Not Taken The Road Not Taken (1916) is one of Robert Frosts most famous poems in which he presents the personal conflicts that he may have had to overcome throughout his lifetime to get to where he is. Frost is able to gain insight and inspiration from the natural surroundings that have helped to guide him and shape who he is. In the poem, the narrator is traveling down a road when he comes upon two roads diverged in a yellow wood (Frost, 1916, 1). It can be argued the road heRead MoreAnalysis Of The Poem The Road Not Taken 849 Words   |  4 Pageswill have to be made, and the outcome can sometimes be life-changing. When making a conscientious decision, one commits oneself to follow the right path. This fate presents itself in Robert Frost’s â€Å"The Road Not Taken† poem, and is present in the poetic piece of Blanche Farley’s â€Å"The Lover Not Taken.† A large percentage of the stanzas in each poem harmonize each other, and they both use similar words. For example, in the first stanza of each poem and be one traveler, long I stood (Frost), and andRead MoreAnalysis Of The Poem The Road Not Taken 1191 Words   |  5 Pages The poem â€Å"The Road Not Taken† is about how the author himself has come to a split in a path while walking in the woods without a map. Th e season is fall, and the leaves are turning red and yellow. He isn’t sure which way he should go, and he wishes he didn’t have to choose and could go both ways. He looks down one path as far as he can see, but he then decides to take the other. The path he decides to take is not quite as worn as the other one, the leaves are freshly fallen with no foot prints orRead MoreAnalysis Of The Road Not Taken By Robert Frost1409 Words   |  6 PagesThe analysis of â€Å"The Road Not Taken† by Robert Frost has been up for debate since the poem release in 1916. It is known to be one of the most frequently misinterpreted poems of all time, and even Robert Frost himself has said the poem is â€Å"tricky† to comprehend (The). When analyzing this poem many readers tend to focus only on the last lines of the poem and get caught in a trap of selective-interpretation. Quite a few people after reading Robert Frost’s poem firmly conclude that this poem is aboutRead MoreAn Analysis of Robert Frosts The Road Not Taken1800 Words   |  7 Pagesï » ¿The Road Not Taken Robert Frost Introduction Robert Frost is one of the best known poets in American history, and his poem, The Road Not Taken is among the most well-known of all his poems. Frost places a great deal of emphasis on nature in his writing, as he was a lover of the countryside. He based many of his poems on the New England scenery, which was his home for most of his life. I chose this particular poem because I have enjoyed the readings we have done so far of his work and The RoadRead MoreThe Road Not Taken By Robert Frost Analysis1475 Words   |  6 PagesThe poem â€Å"The Road Not Taken† by Robert Frost, is a poem that has many meanings depending on the reader. The poem was published in 1916 and it is a very interesting poem. It’s a fairly short poem consisting of only 20 lines, and it is full of metaphors and imagery and it has many ways that it can be interpreted. The poem’s use of imagery leaves the reader trying to figure out what Frost meant when he wrote the poem. Since it is a poem, i t generally has no correct way to interpret it, but it usuallyRead MoreThe Road Not Taken by Robert Frost: An Analysis811 Words   |  3 Pagesï » ¿The Road Not Taken Robert Frost Introduction On the surface of it, The Road Not Taken by Robert Frost presents a narrator who is remembering a journey through the woods, and the person making this journey came into a position where two roads were diverging. So the challenge presented in the poem is, which road should the narrator take, and why? Frost claimed that his poem was a parody of a poem by his friend, poet Edward Thomas, but others have had very different explanations for The Road Not

Concepts of Marketing in Bd Free Essays

string(120) " performed after the product was developed and produced, and many people came to associate marketing with hard selling\." The word â€Å"Business† has its unique identity. Marketing execute a vital role in achieving the ultimate goal of business organization-profit maximization. Different companies follow different strategies and concepts of marketing according to their selected target market and customer. We will write a custom essay sample on Concepts of Marketing in Bd or any similar topic only for you Order Now Marketing has to face innumerable challenges in its way of work. In this report, we have tried to cover the different strategies or concepts followed by different companies or industries in Bangladesh, marketing challenges in Bangladesh, and ways to overcome those. This report covers – Brief discussion on the core concepts of marketing †¢ Concepts followed by industries in Bangladesh to achieve their marketing goal †¢ Challenges present in the current marketing system of Bangladesh †¢ Ways to overcome the marketing challenges Efforts are also been made to give an overview on the newly adopted relational marketing concept that is becoming more popular day by day. Contents Market3 Marketing4 Concepts of Marketing4 The Production Concept4 The Product Concept:5 The Selling Concept6 The Marketing Concept7 Social Marketing Concept:9 Relationship Marketing9Problems that exist in the current marketing system and measures to remove those:11 4 Ways to Overcome Marketing Challenges Forever:13 Conclusion15 Market A market is any one of a variety of different systems, institutions, procedures, social relations and infrastructures whereby person trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded.Some examples include local farmers’ markets held in town squares or parking lots, shopping centers and shopping malls, international currency and commodity markets, legally created markets such as for pollution permit s, and illegal markets such as the market for illicit drugs. In mainstream economics, the concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services and information. The exchange of goods or services for money is a transaction. Market participants consist of all the buyers and sellers of a good who influence its price. There are two roles in markets, buyers and sellers. The market facilitates trade and enables the distribution and allocation of resources in a society So it is an event or occasion, usually held at regular intervals, at which people meet for the purpose of buying and selling merchandise. Means by which buyers and sellers are brought into contact with each other and goods and services are exchanged. The term originally referred to a place where products were bought and sold; today a market is any arena, however abstract or far-reaching, in which buyers and sellers make transactions. MarketingMarketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers a nd for themselves. Concepts of Marketing In today’s rapidly changing environment, there are numerous philosophies in marketing management that are profoundly analyzed and practiced. They are: ? the production concept the product concept ? the selling concept ? the marketing concept , and ? and the social marketing concept (Kotler, Brown, Adam ; Armstrong, 2001, p15). These concepts are used to perform tasks to achieve the desired exchanges with target markets. The Production Concept The production concept prevailed from the time of the industrial revolution until the early 1920’s. The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products.The key questions that a firm would ask before producing a product were: †¢ Can we produce the product? †¢ Can we produce enough of it? At the time, the production concept w orked fairly well because the goods that were produced were largely those of basic necessity and there was a relatively high level of unfulfilled demand. Virtually everything that could be produced was sold easily by a sales team whose job it was simply to execute transactions at a price determined by the cost of production. The production concept prevailed into the late 1920’s.Industries in Bangladesh that are using production concept for achieving their marketing goals are: ? Newspaper market ? Agriculture Market ? Pharmaceutical Market, etc. The Product Concept: In a manufacturing business, after doing the market analysis the needs and the desires of the customers are determined on the basis of which a new product is developed. The development of a new product starts with the product idea and the design drivers. Once the idea is developed then the detailed description regarding the new product is presented which is known as product concept.It is not necessary that the product concept has to exist at the outset but it develops with the presentation of every project. Therefore, the product concept starts with the product design and ends with the product development and it do not consider the market concept. At the beginning, the electronic industry was using this concept in Bangladesh. But now, a mix of both the product concept and marketing concept is used. The Selling Concept By the early 1930’s however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand.Around this time, firms began to practice the sales concept (or selling concept), under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling. Before producing a product, the key questions were: †¢ Can we sell the product? †¢ Can we charge enough for it? The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction.Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling. You read "Concepts of Marketing in Bd" in category "Papers" Even today, many people use the word â€Å"marketing† when they really mean sales. In Bangladesh, all the insurance companies, blood banks, etc. are still following selling concept. Some substitute foods such as mushroom is still in the scope of selling concept. The Marketing Concept After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales.With increased discretionary income, customers could afford to be selective and buy only those products that precisely met their changing needs, and these needs were not immediately obvious. The key questions became: †¢ What do customers want? †¢ Can we develop it while they still want it? †¢ How can we keep our customers satisfied? In response to these discerning customers, firms began to adopt the marketing concept, which involves: †¢ Focusing on customer needs before developing the product †¢ Aligning all functions of the company to focus on those needs Realizing a profit by successfully satisfying customer needs over the long-term When fi rms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs. Often these departments were sales departments with expanded responsibilities. While this expanded sales department structure can be found in some companies today, many firms have structured themselves into marketing organizations having a company-wide customer focus.Since the entire organization exists to satisfy customer needs, nobody can neglect a customer issue by declaring it a â€Å"marketing problem† – everybody must be concerned with customer satisfaction. The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. Industries in Bangladesh that are using production concept for achieving their marketing goals are: ? Telecom Market Cosmetic market ? Auto mobile market, etc. For example, Unilever Bangladesh Ltd obtained a good position in the buyers’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do. T he company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers’ mind as the best quality beauty soap. â€Å"RMG Market: Most of the RMG industry is using production concept for marketing their product.But now a day’s production concept is no more effective for becoming a market leader in RMG sector. People are fashion conscious now. So, some companies are trying marketing concept to understand the consumer demand and produce product according to that. For example, fit elegance, cat’s eye, etc. † Social Marketing Concept: Social or societal marketing is thus related to the determination of social needs and wants vis – a – vis sub serving their interests which is possible when marketers make possible a fair blending of social and commercial considerations in tune with the holistic concept of management.It is important here to mention that the concept of social marketing calls upon marketers to balance three considerations in formulating the marketing policies viz, company profits, customer satisfaction and public interest. Traditionally, the companies concentrated on profit computation, then they recognize the long – run importance of satisfying consumer which paved avenues for the marketing concept of late, they are planning for social interests. The social marketing calls for balancing all three considerations.Example: CNG Conversion industry, Contraceptives, etc. Relationship Marketing A new concept in marketing philosophy is Relationship Marketing. It was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that go beyond simple demographic and customer service data. Relationship Marketing extends to include Inbound Marketing efforts, (a combination of search optimization and Strategic Content), PR, Social Media and Application Development.Just like customer relationship management, (CRM), Relationship Marketing is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It also involves using technology to organize, synchronize business processes, (principally sales and marketing activities), and most importantly, automate those marketing and communication activities on concrete marketing sequences that could run in autopilot, (also known as marketing sequences).The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of mark eting and client service. Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs. Relationship Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with a customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and uses the experience to create stronger ties. Relationship Marketing in Bangladesh: Marketing activities of HSBC and Standard Chartered Bank in Bangladesh is executing relationship marketing concept.Despite a large relationship marketing literature, there is as yet no consensus as to what it constitutes (e. g. Brodie et al. , 1997; Gummesson, 1994). Relationship marketing is often described with respect to its purposes as opposed to its instruments or defining characteristics. This being the case, it follows that there are related gaps in our knowledge with regard to how to develop effective programs of relationship marketing and how to measure the level of effectiveness of such programs. Hence a research project was established with the primary aim of developing the theory of relationshipProblems that exist in the current marketing system and measures to remove those: The major problems in the current marketing system are- 1) High prices 2) Misadvertising 3) Intermediaries 4) Shoddy or unsafe product 5) Problem of warehousing 6) High pressure selling 7) Planned obsolescence The above mentioned problems are now discussed below: High prices : Many critics charge that the marketing system cause prices to be higher than they would be under more sensible systems . This problems arises particularly in a sellers’ market like B angladesh.Such problems can be removed by reducing distribution, advertisement, promotion expenses and through charging reasonable markup. Misadvertising: Advertisement that, although not strictly untrue, leads consumers to less than accurate conclusions. Intentionally misleading is an extreme form of misadvertising and is against the advertising code of conduct. Measures: The advertising standards authority should monitor whether any product or services are misadvertised or investigate complaints that an advertisement is misleading offends Bangladeshi code advertising practices.Intermediaries: Farms in a distribution channel that help a company find customers or make sell to them. But the more farms a distribution channel has of an industry, the higher the prices of the concerned product would be. Because farms charge a markup each time the product changed hands. Measures: Improvement in transportation system and applying direct marketing. Shoddy or unsafe product: Another problem is that products lack the needed quality. Some complaints in this may be noted as under: 1. Products are not made well and services not performed well 2.Many products deliver little benefits or that might even be harmful. Measures: Proper investigation of BIST about the quality of a particular product can remove these problems. Problem of warehousing: Warehouse is any building in which goods are stored. But in our country warehousing facility is not sufficient. High pressure selling: Induce people to buy unnecessary product or services. Planned obsolescence: Some producers follow a program of planned obsolescence, causing their products to become obsolete before they actually should need replacement. Example: new model car. Ways to Overcome Marketing Challenges Forever: 1. Establish a memorable and unmistakable brand identity: The secret to business success is determined by your ability to powerfully communicate your business with laser precision and your ability to deliver a clearly-defined and consistent experience.In a nutshell†¦ it’s called branding, and, when done right, it ensures a thriving business with all the customers and profits you need. The secret is to establish a powerful brand identity that sings distinction. And establish that identity before you launch any marketing activities. . Create a deep connection with your core target audience – your potential raving fans! Who wants and needs what you have to offer? The only wrong answer is â€Å"everyone. † If you’re a pediatrician, you may see infants and children. Are they your target audience? No! They are your patients, but it’s the parents you need to connect with to get the kids in your door. And it’s not just any parents – it’s a definite group of parents. In marketing, you get a lot more â€Å"bang for your buck† if you focus your spending on a well-defined group of people that you enjoy working with.The better you define this group, the more effective your marketing can be. 3. Design compelling offerings that pull customers in like a magnet. 80% of all purchase decisions are based on emotion. It’s your job as a marketer to know how your customers want to feel and to get them to visualize how your services can meet their needs. People want to know, â€Å"What’s in it for me? † Tap into the emotion and create offerings that touch your customers. 4. Craft A Personal, Workable Marketing Plan Marketing is everything you do to make your product or service more visible, more desirable and more profitable.Your marketing plan will clearly define the big picture and provide focus and direction based on the 4 ‘P’s of Marketing – product, price, place/distribution and promotion. Since 90% of small business owners do not have a plan, you’ll have a leg up on your competition by crafting your personal, workable marketing plan to ensure that you reach your business goals. Following these 4 criteria will transform any small business into a money-making machine guaranteed to grow your client list, sales and profits. The upfront work is the secret to a million-dollar business, literally and figuratively.Conclusion Following a single strategy or concept throughout the whole business life of a business organization is not an effective way. Customer and market nature changes day by day. So, marketers also need to be careful about the current market situation and follow strategies or combination of strategies that fits effective for that particular business entity. Some challenges in marketing will remain alive till the end of time. But marketers will always need to try to minimize those challenges and move forward to keep pace with the generation. 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Improving Training Effectiveness in Work Organizations

Question: Discuss about the Improving Training Effectiveness in Work Organizations. Answer: Introduction In the modern world of business, the companies compete with each other in order to achieve a sustainable position in the market. The companies implement various strategies that help them to minimise the operational cost and increase the optimization of the resource. Like the various organisation in a market, the Emirates Trading Agency in UAE also tries to gain a sustainable position for itself in the market in order to carry out a smooth business. However, the managers of the company try to keep the cost of company minimum due to which they consider alternative policies. These alternative policies are useful in providing learning and development activities, which are further cost effective. The alternatives are effective substitutes of the actual TD function when carried out in an appropriate manner and can support the organisation to achieve the organisational objectives. Need for the learning and development policies The learning and development activities are very crucial for the Emirates Trading Agency, as the company is able to achieve huge value that positively affects the efficiency of the company and its productivity. The managers of the organisation consider the training and development activity important as it supports to hire new orientation. The new employees are able to gain efficiency and speed up with the companys processes. In the opinion of Ford, (2014), every individual in the organisation has some or the other shortcomings and these gaps of the employees can be effectively removed with the help of the learning and development activities. However, Emirates Trading Agency being a developing organisation has a limited budget for each of the organisational activities. As the learning and the development policies involves the requirement of investment, it becomes difficult for the Emirates Trading Agency to carry out the LD function with no budget for training. Since the LD function is important for the company, Emirates Trading Agency takes under consideration certain alternative polices that help to obtain the objectives if the LD function of an organisation. These policies implemented by the company are cost effective and allows the company to achieve the expected result. Alternative learning and development policies The Emirates Trading Agency uses various learning and development policies that are beneficial for the organisation. The company sets the learning and development policies based on the complete vision and strategy of the company. As the company, do not have a concrete budget for the learning and development function it lets their expert employees to train the employees. The expert employees are far more experienced and understand the organisation in a better way than the new employees understand. Thus, employing the expert employees of the organisation to train and develop the employees is one of the effective ways. Moreover, this method helps the expert employees to become more efficient and productive in their particular work. Implementing this process within the organisation is cost effective, as the managers do not have to invest extra finances in the training and development activity to train the employees. One of the other alternative ways that the Emirates Trading Agency incorporates is providing training to the employees through the help of the online training. The company uses their own website in order to train the employees and therefore updates the employees by posting the required information and the changes on the websites. The employees are able to follow the rules and the regulation in order to act effectively to achieve the organisational goals. The Emirates Trading Agency uses the iMap process to guide, train and develops its employees. In the process, the managers follow a 5-step process so that the needs of the organisation are addressed. According to Grohmann Kauffeld, (2013), the managers of the company has an important role to play in the process of learning and development. The managers of Emirates Trading Agency organises frequent learning and development sessions in the organisation. In the session, they interact with the employees to learn about their issues and p rovide solution accordingly. These are certain policies that are used by the organisation that serves the function of the LD function keeping the financial and budget issue under consideration. Budget of the policies The actual learning and development function of the organisation requires huge investment of finances in order to obtain the appropriate outcome of the process. The company therefore needs to allocate the budget effectively so that the resource is utilised to the maximum level. When considering Emirates Trading Agency, it can be inferred that the company incorporates the minimum expenses in the learning and development program as they have less financial resources to invest in the business. The company therefore chooses the alternative ways to provide learning and development to the employees so that the employees become more efficient. The alternative ways used by the company are cost effective and does not require extra investment. The maximum budget that the company allocates in the learning and development activities as compared to the actual learning and development function is quite less. In order to train and develop the employees of the company the company uses certain effective technologies such as audio-visual seminars, online websites and others to deliver the employees with the requirements (Salas et al., 2012). Ways to measure the effectiveness of the policies Emirates Trading Agency uses three effective measures to measure the effectiveness of the learning and development activities organised by the company. The measures used by the company are discussed as follows: Course evaluation: In this method, the managers or the trainer asks the employees about their opinion regarding the training. The trainees or the employees are asked to fill up a training evaluation questionnaire that helps Emirates Trading Agency to analyse the importance of the training and the development program. The proper outcome of the training is received by making a combination f the information obtained from the survey with the objective measurement. Performance: The Company compares the performance level of the employees and the company after the training with the performance level before the training. The measurement of the error rate with the target is carried out and if the measurement meets or exceeds the target, the company can claim the training to be effective. Behaviour: The records of the complaints done by the employees and the supervisor report are evaluated in order to study the behavioural pattern of the employees before and after the training program. After an effective training program, the behavioural issues of the employees tend to decrease and thereby a better working environment is created. Impact of the learning and development policies An effective learning and development program allows the Emirates Trading Agency to nurture the talent of the employees. The training and the development program allows the employees to learn and improve. The training is effective in providing the employees with a feel that they are valued by the organisation and they play an active role in the organisation. The program allows the managers to address all the need of the employees and the needs of the stakeholders including the customers. The employee engagement is increased up to a great level and thus the productivity of the company is increased. The learning and the development program of Emirates Trading Agency is effective to demonstrate the commitment of the organisation towards the employees and the stakeholders. The link between where the employee were and where they are now after the training is effective in understanding the impact of the training. The alternative training and the development ways is important in motivating and engaging the employees in the workplace. The employees feel valued for their contribution and thus will try to increase their productivity. The training and the development process is beneficial for the managers to interact with the employees and understand the loopholes or the issues faced by them. The information is crucial in order to make the Emirates Trading Agency a better one by addressing those issues that affect the organisation largely. The organisation will be able to obtain an engaged workforce and achieve a successful business by developing the employees through the training and de velopment process. Conclusion The training and the development activities is thus one of the important activity that affects the environment of Emirates Trading Agency. It can be inferred that although this process is a mere activity yet it plays an important role. The training and the development activities includes proper financing in order to achieve the effective result. However, Emirates Trading Agency being incapable of investing finances in the activity, incorporates alternative ways that are effective in providing training and development to the employees. Apart from the implementation. It is necessary for the managers of the company to evaluate the effectiveness of the activity to ensure reaching the goals. The company therefore uses measuring tools to measure the impact of the training and development activity in Emirates Trading Agency. References Ford, J. K. (2014).Improving training effectiveness in work organizations. Psychology Press. Grohmann, A., Kauffeld, S. (2013). Evaluating training programs: Development and correlates of the questionnaire for professional training evaluation.International Journal of Training and Development,17(2), 135-155. Salas, E., Tannenbaum, S. I., Kraiger, K., Smith-Jentsch, K. A. (2012). The science of training and development in organizations: What matters in practice.Psychological science in the public interest,13(2), 74-101.